What matters?

We were recently fortunate enough to work on a brand strategy that landed us in a space of 'what matters'. It recognised that we often get so caught up in the everyday 'doing', of being busy, that we don't know if it is achieving the things that actually matter. The brand encourages people to take a moment to reflect on what does matter to them and just check that it is where your energy is directed.

For me, knowing that I have been fortunate in life means giving back matters.

I'm currently part of a small group, The MJs, (please do LIKE us on Facebook) who undertake various grassroots events to support different causes. Our key aims are to have minimal expenses so the maximum amount of funds raised end up with the cause, to try and get people closer to the cause (perhaps through a personal connection, the type of event or an activity) and to put the FUN back into FUNdraising.

Our current project has been providing physical help to an amazing organisation called Avalon, which collects, sorts and distributes clothes and bedding for the homeless. It has some other very worthy activities as well - check them out at avaloncentre.org.au 

Before we started mobilising the small army of helpers, Elle and I went out with Avalon on their Sunday night run, following the St Vinnie's food trucks and helping pack and unpack the vans at the various city locations.

At one stop, the well-signed bus was rushed by an exuberant woman who clearly had business on her mind. She'd spoken to the key organiser and had rendezvoused here, as planned, to make her donations. We climbed out of the van as she handed over a couple of black plastic garbage bags - one at a time with explanation:
'Now this bag has sheets and doona covers and pillow cases..'
The second bag came our way.
'...and this one has everything matching - the doona cover and pillow cases and the thing ... the frilly thing for the mattress...'
'The valance?' I offered.
'That's it!' she exclaimed, clearly relieved someone was speaking her language.
'It's got the doona cover, pillow cases AND valance - all matching - and I would REALLY like them to stay together.'

I managed not to laugh out loud. Was she insane? What homeless person is going to be concerned about having a matching valance? In fact, what person anywhere is lying awake because they don't have a matching valance? And what does a person sleeping rough even do with a valance? So many questions....

But, as she pranced back to her black BMW,  high on the goodness of her charitable deed, I realised... a matching valance mattered to her. And that is absolutely her prerogative.